{"id":2804,"date":"2021-10-01T11:38:31","date_gmt":"2021-10-01T09:38:31","guid":{"rendered":"https:\/\/zellerseyfert.com\/?page_id=2804"},"modified":"2021-12-07T16:20:40","modified_gmt":"2021-12-07T15:20:40","slug":"law-on-advertising-in-the-health-care-system","status":"publish","type":"page","link":"https:\/\/zellerseyfert.com\/en\/expertise\/unfair-competition-law\/law-on-advertising-in-the-health-care-system\/","title":{"rendered":"Law on Advertising in the Health Care System"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2804\" class=\"elementor elementor-2804\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24034a4 mb-section-medium mb-margin-bottom-75 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24034a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7338073\" data-id=\"7338073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6540563 elementor-widget elementor-widget-image\" data-id=\"6540563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system.jpg\" class=\"attachment-full size-full wp-image-4661\" alt=\"\" srcset=\"https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system.jpg 1600w, https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system-300x169.jpg 300w, https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system-1024x576.jpg 1024w, https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system-768x432.jpg 768w, https:\/\/zellerseyfert.com\/wp-content\/uploads\/bild-farbig-law-on-advertising-health-care-system-1536x864.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cc9f3 mb-links-none elementor-widget elementor-widget-text-editor\" data-id=\"29cc9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" contenteditable=\"true\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Attorneys for the Pharmaceutical Industry, Online Pharmacies, and Medical Device Manufacturers in Germany: Legal Representation in Competition Law Matters\u200b<\/h2><p><strong>ZELLER &amp; SEYFERT<\/strong>\u00a0is a litigation law firm whose attorneys are specialized in representing the pharmaceutical industry, pharmacies, online pharmacies,\u00a0and medical device manufacturers in\u00a0<a href=\"https:\/\/zellerseyfert.com\/expertise\/unfair-competition-law\/\">competition law matters<\/a>\u00a0before German courts and the medical and pharmaceutical associations in Germany. Our clients include doctors, dentists, veterinary surgeons, plastic surgeons, therapists, internet pharmacies, mail-order pharmacies, pharmaceutical companies, and drug manufacturers.<\/p><p>The German Law on Advertising in the Health Care System contains special provisions against\u00a0unfair and misleading advertising\u00a0in the health care system. This special law is based on the general\u00a0<a href=\"https:\/\/zellerseyfert.com\/expertise\/unfair-competition-law\/law-against-unfair-competition\/\">German law against unfair competition<\/a>. The German Law on Advertising in the Health Care System is applicable not only to the advertising of drugs, pharmaceutical products and medical devices, but also to certain procedures, treatments and objects, if the advertising relates to the detection, elimination or alleviation of diseases and ailments of all kinds. The German Law on Advertising in the Health Care System is also applicable to certain cosmetic products and products for body care and personal hygiene, as well as covering certain advertising for plastic surgery.\u00a0<\/p><h3>Typical cases of application of the German Law on Advertising in the Health Care System:<\/h3><ul><li><a href=\"https:\/\/zellerseyfert.com\/expertise\/unfair-competition-law\/law-against-unfair-competition\/\">Unfair and misleading advertising<\/a>\u00a0with drugs, pharmaceutical products, medical devices, procedures, and treatments<\/li><li>Online pharmacies \/ mail order pharmacies<\/li><li>Freebies, discounts, coupons,\u00a0and loyalty programs (bonus credits etc.)<\/li><li>Advertising of cures for mental disorders (psychotropic drugs)<\/li><li>Advertising of sleeping pills and other sleep-inducing drugs<\/li><li>Advertising of plastic surgery<\/li><li>Advertising of cosmetics and products for body care and personal hygiene<\/li><li>Advertising of prescription drugs and other prescription medicine<\/li><li>Advertising of homeopathic medicinal products (natural \/ holistic \/ alternative medicine)<\/li><li>Sweepstakes and other sales promotion measures<\/li><li>Package inserts and leaflets<\/li><li>Advertising of distant treatments or remote treatments (e.g., online medical advice, telemedicine \/ telehealth)<\/li><li>Advertising with the help of case histories (anamneses) and experience reports<\/li><li>Advertisements playing with the customer\u2019s fear of illness (anxiety advertising)<\/li><li>Advertising with the help of illustrations or pictorial representations<\/li><li>Advertising with medical articles and medical reports written by experts<\/li><li>Mandatory statements affixed to medicine<\/li><li>Mandatory statements affixed to cosmetic products<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ada2cc mb-links-none elementor-widget elementor-widget-text-editor\" data-id=\"3ada2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Legal Representation before German Civil Courts<\/h2><p><strong>ZELLER &amp; SEYFERT<\/strong>\u00a0is a German litigation law firm, whose proficient litigating attorneys have represented \u2013 amongst others \u2013 the pharmaceutical industry, pharmacies, online pharmacies, and medical device manufacturers for many years in all legal aspects before German courts. Head of the IP and Competition Law department of our law firm is\u00a0<a href=\"https:\/\/zellerseyfert.com\/litigators\/dr-christian-seyfert\/\">Attorney Dr. Christian Seyfert, LL.M.<\/a>\u00a0Christian is a Certified IP Law Specialist and a Certified Copyright &amp; Media Law Specialist. As an experienced litigator regarding the German Law on Advertising in the Health Care System, Atty. Dr. Seyfert will guide your company through the laws and your case.<\/p><h2>Legal Representation in Summary Proceedings (Speedy Trials)<\/h2><p>Stopping\u00a0<a href=\"https:\/\/zellerseyfert.com\/expertise\/unfair-competition-law\/law-against-unfair-competition\/\">unfair competition<\/a>\u00a0of other pharmaceutical companies, medical device manufacturers, online pharmacies, etc. is usually an urgent concern. Our attorneys will quickly enforce the rights of your pharmaceutical or medical company before the competent court in Germany and seek quick injunctive relief to the benefit of your company. For further details, please contact us.<\/p><h2>Cease and Desist Letters \u2013 Pre-Litigation Representation Out of Court<\/h2><p>As a claimant of\u00a0unfair competition claims\u00a0in the health care sector, your company regularly has the burden, according to German law, of sending the\u00a0unfair competitor\u00a0a cease and desist letter out of court in order to inform the\u00a0unfair competitor\u00a0about its legal violations against the German Law on Advertising in the Health Care System. Rushing with an\u00a0<a href=\"https:\/\/zellerseyfert.com\/expertise\/unfair-competition-law\/law-against-unfair-competition\/\">unfair competition<\/a>\u00a0claim\u00a0to court without prior informing the\u00a0unfair competitor\u00a0about its legal violations against the German Law on Advertising in the Health Care System may otherwise have the consequence that your company has to pay for the entire court fees and attorney fees of both sides, even if your company later wins the lawsuit.<\/p><h2>Defending the Pharmaceutical Industry, Online Pharmacies and Medical Device Manufacturers against Unfair Competition Claims of others<\/h2><p>If\u00a0competition law-related claims concerning the German Law on Advertising in the Health Care System have been put forward against your medical or pharmaceutical company in Germany, our attorneys will quickly assess the legal situation in your case. A quick response by a German attorney is usually necessary if your company has already received documents from a German court. Our attorneys will make sure to meet all pending deadlines set by the German court on behalf of your company. Litigation in Germany regarding the German Law on Advertising in the Health Care System is our attorneys\u2019 forte. Simply\u00a0<a class=\"popup-trigger\" href=\"https:\/\/zellerseyfert.com\/contact\/\" data-area-id=\"#divi-area-contact-24-7\">contact us<\/a>\u00a0for a quick evaluation about your case.<\/p><h2>Legal Representation before the Medical and Pharmaceutical Associations in Germany<\/h2><p>There are certain rules of professional conduct in Germany for the medical and pharmaceutical profession. A violation of these rules may result in supervisory proceedings started by the German medical and pharmaceutical associations. Our attorneys will represent your company in proceedings before the German medical and pharmaceutical associations and help your company improve its legal position before the German authorities.<\/p><h2>Legal Analysis of your Online Pharmacy whether it complies with German Law<\/h2><p>The best way to protect your online pharmacy \/ mail order pharmacy from lawsuits in Germany is to build up a website which is entirely compliant with German law. Our attorneys are familiar with\u00a0German and EU internet law, in particular also with the German Law on Advertising in the Health Care System. Our attorneys will analyze the online shop of your online pharmacy \/ mail order pharmacy in detail and recommend necessary improvements and changes.<\/p><p><strong>ZELLER &amp; SEYFERT<\/strong>\u00a0will especially check the following legal texts on your website:<\/p><ul><li>General Terms and Conditions of your online pharmacy \/ mail-order pharmacy<\/li><li><a href=\"https:\/\/zellerseyfert.com\/expertise\/intellectual-property-law\/data-protection-law-gdpr-conformity-of-your-company\/\">Data Protection Declaration (Privacy Policy)<\/a><\/li><li>Obligation to inform consumers about their fixed-term right to cancel long-distance transactions<\/li><li>Disclaimer Provisions<\/li><li>Price quotations for the offered pharmaceutical products on your website<\/li><li>Imprint<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Attorneys for the Pharmaceutical Industry, Online Pharmacies, and Medical Device Manufacturers in Germany: Legal Representation in Competition Law Matters\u200b ZELLER &amp; SEYFERT&nbsp;is a litigation law firm whose attorneys are specialized in representing the pharmaceutical industry, pharmacies, online pharmacies,&nbsp;and medical device manufacturers in&nbsp;competition law matters&nbsp;before German courts and the medical and pharmaceutical associations in Germany. Our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4649,"parent":2664,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[44],"class_list":["post-2804","page","type-page","status-publish","has-post-thumbnail","hentry","tag-expertise-template"],"acf":[],"_links":{"self":[{"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/pages\/2804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/comments?post=2804"}],"version-history":[{"count":5,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/pages\/2804\/revisions"}],"predecessor-version":[{"id":5897,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/pages\/2804\/revisions\/5897"}],"up":[{"embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/pages\/2664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/media\/4649"}],"wp:attachment":[{"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/media?parent=2804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/categories?post=2804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zellerseyfert.com\/en\/wp-json\/wp\/v2\/tags?post=2804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}